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Business Development - What is your Value Proposition?
The Value Proposition is still misunderstood by most small to medium sized businesses. It’s not just a tagline, sound bite or even an audio logo. It goes way beyond that.
It really is the expression of the essence of your business. It’s the foundation of all your marketing messages. It’s what makes you stand out and be memorable in an overcrowded marketplace of look-alikes. And it always is more about your clients and their businesses than it is about you and your business.
How do I create an Effective Value Proposition? Click Here to start the exploration process.
A great Value Proposition has several elements that, combined together, pack a powerful marketing punch that is hard to ignore.
These elements include the following:
If you are going to express your Value Proposition verbally, you can usually do it in two well-structured sentences. These statements can be used in a wide variety of situation, from meeting someone at a networking event to calling a big company prospect on the phone.
Crafting an effective Value Proposition is foundational to your Business Development Plan.
How do I create an Effective Value Proposition? Click Here to start the exploration process.
It really is the expression of the essence of your business. It’s the foundation of all your marketing messages. It’s what makes you stand out and be memorable in an overcrowded marketplace of look-alikes. And it always is more about your clients and their businesses than it is about you and your business.
How do I create an Effective Value Proposition? Click Here to start the exploration process.
A great Value Proposition has several elements that, combined together, pack a powerful marketing punch that is hard to ignore.
These elements include the following:
- Your ideal target client – Who exactly are your services designed for? It certainly just can’t be “medium or large companies”. You need to zero in on much more. Specifically: What industry, department, values, needs, desires, wants, etc.
- Your Client’s problems or challenges – What are they struggling with? What is not working for them? What opportunities are coming up that they may not be meeting successfully? What keeps them up at night? You need to know this in your head, heart, and gut.
- The solutions or results – Where do they want to go? What do they aspire to? What are they excited about and committed to? After they’ve solved their problems, where are they going to put their attention and resources?
- The unique angle – What have you got that nobody else has? And how is this is an advantage to your clients? What can you do better, faster, stronger, smarter than every other “Professional” out there? You need to know this with a high degree of certainty or you’ll just blend in with everyone else.
If you are going to express your Value Proposition verbally, you can usually do it in two well-structured sentences. These statements can be used in a wide variety of situation, from meeting someone at a networking event to calling a big company prospect on the phone.
Crafting an effective Value Proposition is foundational to your Business Development Plan.
How do I create an Effective Value Proposition? Click Here to start the exploration process.
